PROFIT

Digital Marketing & Google PPC Agency Scotland, UK

Google AdWords can be a great way to grow your business and generate additional leads. It can offer an excellent return on investment, if optimised and managed properly. At King Kong Digital, we are Google certified and manage Google Pay Per Click campaigns for clients in many industries. From the initial keyword research, designing and split testing ads to setting up conversion tracking, we offer an expert service.

Google AdWords has become more sophisticated over the years and it has a lot to offer in terms of monitoring ROI and applying marketing budget to the areas that drive your sales. As it has advanced and become more competitive, the value that we can add has never been as important.

We can work with you to set the budget that works for you and then monitor and optimise for the keywords that are driving not only the leads but the sales for your business. If you would like to get more business from your website, then Google AdWords could be the marketing channel for you. Get in touch with us and we can work through a lead generation and ROI projection tailored to your business.

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HOW IT WORKS?

What is Google Pay Per Click (PPC)?

Google Pay Per Click, allows you to place ads on Google’s search engine results pages that can appear at the top and bottom of the page. You only pay when your advert is clicked on and the ads at the top are controlled by a mix of your bid and quality score.

This advertising can be very effective at driving new leads for your business as you control what keywords your ad shows for and what price you pay per click. By using a Google AdWords Certified professional company like us, we can ensure

HOW CAN IT HELP?

How can Google PPC help your business?

Google Pay Per Click is targeted advertising in the new online world that we live in. With the way we now look for products, services and information changing, many businesses understand that newspapers and printed directories are becoming less or non-effective as a means of finding new customers. With Google pay per click advertising, you can get your website and business in front of potential customers when they are searching for your product or service.

If you are a local caterer and someone searches on Google for a caterer in their area to provide a buffet for a kid’s party, then you can get your ad to show and only pay if they click on your ad. With digital marketing, the positive impact is the data that can be captured and used to further optimise and achieve a better return

BENEFITS

What are the benefits of advertising with Google?

With Google Pay Per Click, we can turn your adverts on and be appearing at the top of the first page of Google within seconds. This depends on some factors such as your quality score and your bid amount and strategy, but it can be achieved. We can also pause ads and restart them which gives you plenty of flexibility when it comes to your online advertising. You also control what you spend and you only pay when someone actually clicks on your advert.

By placing ads on Google’s search engines, you can target customers at the point when they are searching for your product or service. If you are kitchen installer in Edinburgh for example, and someone types into Google kitchen installer in Edinburgh, then this is likely to be an active buyer and someone you would like to be visiting your website. Google AdWords allows you to target this specific key-phrase and target users by geographic area, device type and specific hours of the day. This highly targeted and measurable approach to advertising can be very profitable for your business.

WHY?

Why Choose Us As Your PPC Agency?

At King Kong Digital, your advertising account is managed personally by a Google AdWords Certified professional. We work with clients to understand their business and objectives so we can get them the best results from their Google Pay Per Click advertising. As we are also an experienced website design team, we look at the website and ensure that your adverts will result in leads and not just clicks. We do this through analysing the content, calls to actions and general user experience. These factors are very important to ensure that the traffic you get to your website results in conversions.

If you partner with us for your Google AdWords campaigns, you will get full reporting and a live dashboard where you can check the progress daily. No more being in the dark and waiting on your PPC agency emailing you a monthly or quarterly report.

LEADS

How will I know if my Google Ads are producing leads?

We can set-up conversion tracking on your Google Ads that will allows us to monitor what is working for your business. This can be used to identify what keywords as driving not only clicks but leads or sales for your business. By setting up conversion tracking we then have the data to allocate your budget to specific keywords, device types, geographic locations and times of the day that result in leads and sales. A lead can be a phone call, enquiry form or email and we can also set other criteria such as a minimum length of call to verify it as a lead.

With Google AdWords, every single aspect of your online marketing is measurable. We can analyse the number of clicks your advert gets and the number of impressions, i.e., the number of times your ad has been seen. Also, we can monitor your click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. With this data and our expert management, we can optimise your Google AdWords performance for the best ROI for your business.

LOCATION

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BEHAVIOUR

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DEMOGRAPHICS

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CONNECTIONS

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LOOKALIKE AUDIENCES

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INTERESTS

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