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Posts Tagged ‘seo’

Changing From HTTP to HTTPS And The Impact To SEO

Wednesday, October 12th, 2016

When it comes to creating a good user experience on your website, security is one of the most important considerations. Whether your users are paying for goods, or simply reading the information on your website, they need to be certain the time spent with you will be safe.

Security is also a top concern for Google, which is why they started their “HTTPS Everywhere” initiative back in June 2014. They recommend that every website Google connects users to should be as secure as possible, and that every business owner and webmaster should consider switching from HTTP to HTTPS. So, what does that mean, and is it a worthwhile consideration for your business?

HTTP vs HTTPS – What is the difference?

In a nutshell, HTTPS is the secure version of HTTP. This is the protocol that is used to send data between your internet browser and the website you are connecting to. The “S” in HTTPS stands for “secure”, and it means that every single piece of data that goes back and forth between the website and browser is encrypted.

For your customers this means that their connection is secure and their data is safe, whether they are carrying out a financial transaction, or uploading or downloading documents containing personal data. You probably use HTTPS sites without realising. If you login to online banking, for example, you will see HTTPS in your address bar, ensuring you that all actions you carry out are over a secure connection.

What Does HTTPS Do For SEO?

As we’ve already discussed, HTTPS offers big security and encryption benefits, but what can it do for your search engine rankings? You’d think that Google would give some rewards back to those taking up its recommendation to switch to HTTPS, and you’d be right to think that.
Here are some of the SEO benefits of switching to HTTPS:

Increased rankings – You won’t see a huge boost, but a boost is a boost, and when combined with other SEO strategies, switching to HTTPS can do great things for your traffic. By obeying Google’s recommendations, you should reap more benefits as time goes on and they add more features to their search algorithm.

Improvements to referral data – If you have been using Google Analytics to monitor your data for your HTTP site, referral traffic may appear as if it is direct traffic. HTTPS does away with this problem by ensuring the security of the referring site is preserved making for much more accurate metrics.

Improve Your Customer And SEO Experience Today

There are many reasons why you should be making the switch to HTTPS, and it’s actually easier than you might think. We would be delighted to help you and your visitors to experience the many benefits of using an HTTPS website. Speak to us today to get started.

Improve your SEO and Website Conversions

Sunday, August 14th, 2016

Most of us fall into one of two categories with regards to our website. We either rely on our website for a large percentage of our business, or we would like more business through our website to add to what we get from other marketing channels. Either way, there are some very important things to consider to give your website a better presence online and help it convert better once visitors arrive on your site.

Keyword Analysis

We hear regularly from clients that they are not getting the business they would like from their website but when they type their popular search terms into Google, hey presto, they are there at the top of the page! Now there are a few things here that matter…, number 1, if you are checking your rankings manually in Google, your search results can be skewed by Google showing you the most recent websites you have visited, i.e., often yours as you click on it to ensure it is showing ok. Number two, the search phrases that you think are the most popular are often not showing any search volume when we run them through the Google AdWords’ planner tool. What we recommend, is to open an incognito browser in Google when you are checking your websites’ performance in the search results. Also, run your search terms through Google’s AdWords’ planner tool to ensure they show good monthly search volume. This way, you have a better idea of how your website is really performing. If you need help with this or automating the monitoring of your Google rankings, get in touch with our friendly SEO team.

On Page Optimisation

It is important that you optimise you’re on page SEO for your targeted keywords. Your page titles, H1,H2,H3,etc., should contain your targeted keywords and then your Meta Title and Description should be optimised, with click through from the search results in mind. Another tip is to add all the image alt tags to your images, use some keywords here where relevant but don’t go too far as it needs to be natural and relate to the pages of your website. The content of your web pages should also reflect your keywords although ensure that you do not ‘keyword stuff’ and that your copy is well written with the reader in mind.

Off Page Optimisation

The next thing you are looking to do is to increase your website’s presence and authority. Get some really good citations from local and national directories and ensure that your details are consistent throughout, Name, Address and Phone Number being the most important. If they allow, add some unique content to any keyword or description sections and add photos, your business logo, website address and other items, if prompted. Now, you will want to look at some relevant news or information websites in your industry and look to gain some exposure or guest blogs on their website, with a link or two back to your website. This needs to be done gradually and it is important to ensure the websites that you get links from will add value to your backlink profile. There are tools such as the SEO toolbar from Moz that allows you to analyse the domain metrics of websites to ensure your SEO will derive benefit.

Mobile Optimisation

One of the most important factors for website conversions is mobile optimisation. With more than 50% of searches in Google now being performed on a mobile device, it is crucial that your website is built to be user friendly across all devices, including mobile. One of the best ways to do this is to build a Responsive Website that essentially folds down to provide the best version of the website for that device. The easier it is for users to find the information they are looking for and to make an enquiry, the better your conversion rate will be.