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Archive for the ‘Web Development’ Category

Changing From HTTP to HTTPS And The Impact To SEO

Wednesday, October 12th, 2016

When it comes to creating a good user experience on your website, security is one of the most important considerations. Whether your users are paying for goods, or simply reading the information on your website, they need to be certain the time spent with you will be safe.

Security is also a top concern for Google, which is why they started their “HTTPS Everywhere” initiative back in June 2014. They recommend that every website Google connects users to should be as secure as possible, and that every business owner and webmaster should consider switching from HTTP to HTTPS. So, what does that mean, and is it a worthwhile consideration for your business?

HTTP vs HTTPS – What is the difference?

In a nutshell, HTTPS is the secure version of HTTP. This is the protocol that is used to send data between your internet browser and the website you are connecting to. The “S” in HTTPS stands for “secure”, and it means that every single piece of data that goes back and forth between the website and browser is encrypted.

For your customers this means that their connection is secure and their data is safe, whether they are carrying out a financial transaction, or uploading or downloading documents containing personal data. You probably use HTTPS sites without realising. If you login to online banking, for example, you will see HTTPS in your address bar, ensuring you that all actions you carry out are over a secure connection.

What Does HTTPS Do For SEO?

As we’ve already discussed, HTTPS offers big security and encryption benefits, but what can it do for your search engine rankings? You’d think that Google would give some rewards back to those taking up its recommendation to switch to HTTPS, and you’d be right to think that.
Here are some of the SEO benefits of switching to HTTPS:

Increased rankings – You won’t see a huge boost, but a boost is a boost, and when combined with other SEO strategies, switching to HTTPS can do great things for your traffic. By obeying Google’s recommendations, you should reap more benefits as time goes on and they add more features to their search algorithm.

Improvements to referral data – If you have been using Google Analytics to monitor your data for your HTTP site, referral traffic may appear as if it is direct traffic. HTTPS does away with this problem by ensuring the security of the referring site is preserved making for much more accurate metrics.

Improve Your Customer And SEO Experience Today

There are many reasons why you should be making the switch to HTTPS, and it’s actually easier than you might think. We would be delighted to help you and your visitors to experience the many benefits of using an HTTPS website. Speak to us today to get started.

WordPress For Small & Medium Businesses

Sunday, August 14th, 2016

WordPress now powers 25% of the web recent figures have shown which illustrates the popularity of this open-source content management system. This is a huge milestone and we are not surprised as it has many benefits over other CMS platforms in the marketplace. If you are looking for a Responsive Website Design (RWD) for your business, then we would recommend considering WordPress as your solution.

We have expert Website Designers in Glasgow that specialise in WordPress Design and Development and our clients are consistently delighted with the end result of their website design. We also offer up to 1-hour Free Training as part of our website design process to allow clients the option to access the content management system and carry out their own updates. This can help keep ongoing costs down and we are always on hand to help if you get stuck!

The user experience with the Responsive WP design is excellent across all devices which is really important with more than half of Google searches being performed using a mobile phone. How does your website perform on a mobile phone?

If you have any queries or would like some advice call our Glasgow Web Design team on 0141 278 6162.