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Archive for the ‘search engine optimisation’ Category

SEO Your Website Using Up-To-Date Techniques

Sunday, February 12th, 2017

SEO Trends For 2017

The world of SEO is one that moves at breakneck speed, and it can be difficult to keep up if you’re running your own SEO. Just one Google update could send your traffic figures plummeting. The good news is that here at GLC Digital Marketing, we keep our finger on the pulse of the latest trends, updates and tips so that we can deliver the best service and ensure that you receive consistent and targeted traffic direct to your website. Here are some of our predictions for the rest of 2017.

User Intent Optimisation

Keywords are just as important as ever when it comes to SEO, but search engines are becoming more and more intuitive when it comes to user intent – that is, knowing what users are looking for and why they need that information. Instead of single or a few keywords, users are entering entire search phrases to find what they need. This means that brands will need to focus more on optimising digital content based on user intent rather than just a few keywords.

Rich Answers And Snippets

Everybody turns to Google when they need answers. “Google it” is part of our vocabulary today. Have you noticed that Google will often display the exact answer to your question at the top of the search results? These are called rich answers and snippets. This is all down to structured data markup, a tactic that can help website owners to achieve enhanced listings that not only assist a user with their question, but which encourage them to look further on their website.

More Cross Channel Marketing

If you are using a number of channels to market your brand, cross channel marketing could help you to do more business online and expose your brand to a wider audience. For example, if your audience browses your products using their mobile, you can hit them with ads that appear in their social media and browsers. This is especially helpful for targeting those who have viewed your products but chose not to buy at the time. Don’t let them get away. Use cross channel marketing to persuade them to make a purchase.

These are just some of the great things we’re going to be seeing more of in 2017. Get ahead of your competitors by jumping on some of these innovative and proven digital marketing techniques. We’d be delighted to help!

Changing From HTTP to HTTPS And The Impact To SEO

Wednesday, October 12th, 2016

When it comes to creating a good user experience on your website, security is one of the most important considerations. Whether your users are paying for goods, or simply reading the information on your website, they need to be certain the time spent with you will be safe.

Security is also a top concern for Google, which is why they started their “HTTPS Everywhere” initiative back in June 2014. They recommend that every website Google connects users to should be as secure as possible, and that every business owner and webmaster should consider switching from HTTP to HTTPS. So, what does that mean, and is it a worthwhile consideration for your business?

HTTP vs HTTPS – What is the difference?

In a nutshell, HTTPS is the secure version of HTTP. This is the protocol that is used to send data between your internet browser and the website you are connecting to. The “S” in HTTPS stands for “secure”, and it means that every single piece of data that goes back and forth between the website and browser is encrypted.

For your customers this means that their connection is secure and their data is safe, whether they are carrying out a financial transaction, or uploading or downloading documents containing personal data. You probably use HTTPS sites without realising. If you login to online banking, for example, you will see HTTPS in your address bar, ensuring you that all actions you carry out are over a secure connection.

What Does HTTPS Do For SEO?

As we’ve already discussed, HTTPS offers big security and encryption benefits, but what can it do for your search engine rankings? You’d think that Google would give some rewards back to those taking up its recommendation to switch to HTTPS, and you’d be right to think that.
Here are some of the SEO benefits of switching to HTTPS:

Increased rankings – You won’t see a huge boost, but a boost is a boost, and when combined with other SEO strategies, switching to HTTPS can do great things for your traffic. By obeying Google’s recommendations, you should reap more benefits as time goes on and they add more features to their search algorithm.

Improvements to referral data – If you have been using Google Analytics to monitor your data for your HTTP site, referral traffic may appear as if it is direct traffic. HTTPS does away with this problem by ensuring the security of the referring site is preserved making for much more accurate metrics.

Improve Your Customer And SEO Experience Today

There are many reasons why you should be making the switch to HTTPS, and it’s actually easier than you might think. We would be delighted to help you and your visitors to experience the many benefits of using an HTTPS website. Speak to us today to get started.

Why SEO Is Essential For Your Website In 2016

Friday, September 30th, 2016

Imagine you posted a photo of one of your products on your website. Let’s say you sell kitchen goods and post a photo of a toaster. A human would be able to describe it easily as “a silver toaster with four slots and crumb tray”. A search engine, on the other hand, wouldn’t have any way to identify the image or use it to bring customers to your website as it doesn’t recognise images on their own. And it’s the same with any part of your website – if a search engine doesn’t know about the page, or how to return it to its users then it won’t be sending anybody to your website.

This is where search engine optimisation (SEO) comes in, and it’s one of the most important considerations for your online business. SEO helps search engines to understand your content, whether it is in image or text format, so that it can use this data to deliver search results to its users. Whether you are selling products or services, without good SEO, nobody will ever know you exist.

Making Sure Your Content Gets Seen

You could have the most engaging and attractive website ever, and yet the design alone will not bring you visitors. Every single page needs to be optimised using SEO. This could be with a product description alongside photos of your products, or it could be an optimised landing page using keywords that search engines will use when users search for the products you are selling.

There are many forms of SEO that you can take advantage of. At GLC Digital Marketing, we offer a holistic approach to SEO, using onsite and offsite SEO strategies that will raise your exposure, attract visitors and which work hand in hand with the latest search engine technology. SEO is constantly evolving, and so we take care to ensure we use effective and compliant techniques that will bring you the best return on your investment.

The Results You Can Expect

Once your website has been fully optimised, you will start to experience tangible results in the form of more exposure, more visits and ultimately more enquiries and sales. Working closely with you, we will learn your business goals and identify relevant industry keywords and other SEO elements that are going to drive more traffic to your website, and get you ahead of your competitors.

Speak to us today to find out more about how critical SEO is for your online business. Quite simply, you cannot do without it.