SEO Trends For 2017
The world of SEO is one that moves at breakneck speed, and it can be difficult to keep up if you’re running your own SEO. Just one Google update could send your traffic figures plummeting. The good news is that here at GLC Digital Marketing, we keep our finger on the pulse of the latest trends, updates and tips so that we can deliver the best service and ensure that you receive consistent and targeted traffic direct to your website. Here are some of our predictions for the rest of 2017.
User Intent Optimisation
Keywords are just as important as ever when it comes to SEO, but search engines are becoming more and more intuitive when it comes to user intent – that is, knowing what users are looking for and why they need that information. Instead of single or a few keywords, users are entering entire search phrases to find what they need. This means that brands will need to focus more on optimising digital content based on user intent rather than just a few keywords.
Rich Answers And Snippets
Everybody turns to Google when they need answers. “Google it” is part of our vocabulary today. Have you noticed that Google will often display the exact answer to your question at the top of the search results? These are called rich answers and snippets. This is all down to structured data markup, a tactic that can help website owners to achieve enhanced listings that not only assist a user with their question, but which encourage them to look further on their website.
More Cross Channel Marketing
If you are using a number of channels to market your brand, cross channel marketing could help you to do more business online and expose your brand to a wider audience. For example, if your audience browses your products using their mobile, you can hit them with ads that appear in their social media and browsers. This is especially helpful for targeting those who have viewed your products but chose not to buy at the time. Don’t let them get away. Use cross channel marketing to persuade them to make a purchase.
These are just some of the great things we’re going to be seeing more of in 2017. Get ahead of your competitors by jumping on some of these innovative and proven digital marketing techniques. We’d be delighted to help!