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Local SEO will deliver a better bang for your buck

According to a recent study by Google, 4 in 5 of us use search engines to find local information. How is your presence on Google for the areas that you cover? Are you Page 1 for the most popular searches? How much new traffic are you getting every month from your search engine marketing to your website? We specialise in local SEO and giving your website a better presence on Google to drive more traffic and ultimately phone calls and enquiries.

Do you have a Google My Business page set-up?

Have you set-up multi-locations if relevant to your business? Are your Citations up-to-date with consistent NAP (Name, Address and Phone Number)? Does your website load fast? Is it mobile-friendly? Is it optimised for converting visitors into enquiries or sales?

In a recent study carried out by Bright Local, they found that Organic and Local searches deliver the highest quality leads and better ROI than other marketing channels. With organic and local search, you have ‘high intent’ consumers who are looking for a specific product or service in their local area, so conversions are higher than most other online marketing channels. Take for example a search for “plumbers in glasgow”, the consumer is very specific here and there is a very good chance that they are at the buying stage and need a plumbing business to service this need. Now there are on average 260 searches per month in Google for this specific keyword so you can see the value in getting your website found for this term. If you think local SEO can work for your business get in touch today…

We would be delighted to discuss your business objectives with you and see how we can help you increase your online presence.

See key insights from BrightLocal’s 2015 “Local Clicks & Calls” survey here