When it comes to creating a good user experience on your website, security is one of the most important considerations. Whether your users are paying for goods, or simply reading the information on your website, they need to be certain the time spent with you will be safe.
Security is also a top concern for Google, which is why they started their “HTTPS Everywhere” initiative back in June 2014. They recommend that every website Google connects users to should be as secure as possible, and that every business owner and webmaster should consider switching from HTTP to HTTPS. So, what does that mean, and is it a worthwhile consideration for your business?
HTTP vs HTTPS – What is the difference?
In a nutshell, HTTPS is the secure version of HTTP. This is the protocol that is used to send data between your internet browser and the website you are connecting to. The “S” in HTTPS stands for “secure”, and it means that every single piece of data that goes back and forth between the website and browser is encrypted.
For your customers this means that their connection is secure and their data is safe, whether they are carrying out a financial transaction, or uploading or downloading documents containing personal data. You probably use HTTPS sites without realising. If you login to online banking, for example, you will see HTTPS in your address bar, ensuring you that all actions you carry out are over a secure connection.
What Does HTTPS Do For SEO?
As we’ve already discussed, HTTPS offers big security and encryption benefits, but what can it do for your search engine rankings? You’d think that Google would give some rewards back to those taking up its recommendation to switch to HTTPS, and you’d be right to think that.
Here are some of the SEO benefits of switching to HTTPS:
Increased rankings – You won’t see a huge boost, but a boost is a boost, and when combined with other SEO strategies, switching to HTTPS can do great things for your traffic. By obeying Google’s recommendations, you should reap more benefits as time goes on and they add more features to their search algorithm.
Improvements to referral data – If you have been using Google Analytics to monitor your data for your HTTP site, referral traffic may appear as if it is direct traffic. HTTPS does away with this problem by ensuring the security of the referring site is preserved making for much more accurate metrics.
Improve Your Customer And SEO Experience Today
There are many reasons why you should be making the switch to HTTPS, and it’s actually easier than you might think. We would be delighted to help you and your visitors to experience the many benefits of using an HTTPS website. Speak to us today to get started.